Marketing Campaigns
As a Brand Authority Copywriter at Macy’s, Ward conceived and created messaging for many omnichannel marketing campaigns. Flip through the Fall 2019 mailer for a snapshot of her work.
Social Media Edits
As Over The Moon’s Director of Editorial Content and Strategy, she oversaw its social media presence and multiple platforms, including Instagram, for which she planned, posted, and captioned 3 to 5 posts daily. These included a visual content franchise she ideated that combined storytelling with shopping. Swipe to see a few favorites.
Branded Content
As Over The Moon Editorial Director, Maria Ward owned all branded content, from ideation to execution, working with best-in-class clients including Carolina Herrera, Monique Lhuillier, Loeffler Randall, 1stDibs, Spanx, and Bumble. In less than a year, Maria generated over $270,000 in revenue from branded content.
A Dream Wedding At The Charleston Place, Where the Answer Is Always “Yes”
We’ve planned the ultimate wedding and did the packing for you with a bridal trousseau fit to get hitched at this five-star hotel.
The Queen of Diamonds: Jessica McCormack
London’s celebrity jeweler du jour on bringing the bespoke ring of your dreams to life.
Why Beekman New York Is the Best Fine Jewelry Rental Service for Brides
You’ll find a treasure trove of nearly 1,000 archival pieces in Beekman NY’s townhouse on the Upper East Side.
Something Borrowed From Beekman New York
The fine jewelry rental service gives real brides the red-carpet treatment.
Love At First Swipe Right: The New Bumble Wedding Collection
For the honeymoon: A Bumble x Over The Moon tote embroidered with your married initials (and his-and-hers flip-flops inside).
Feature Stories
Maria Ward’s test-wear features were a viral success on social media and in Vogue.com’s Top 10 Most-Viewed Articles of the Year.
Meghan Markle, Maria Ward
What Happened When One Vogue Writer Wore the Kendall + Kylie Latex Dress on a Date
In an attempt to find the wearability of latex, one Vogue writer takes latex out on a date.
Does Gigi Hadid’s Athleisure Work in Real Life? Here’s What Happened When One Vogue Writer Spent a Week in Sweats
To prove there is stretch appeal in spandex, one Vogue writer wears athleisure à la Gigi Hadid.
Becoming Meghan Markle: One Vogue Writer Puts Royal Fashion Protocol to the Test
In advance of the royal wedding, one Vogue writer puts royal fashion protocol to the test.
Brand Writing
As White + Warren Editorial Director, Ward over the blog “Closer Knit” (which, fun fact, she also named!). Under her leadership, the number of posts has more than doubled and expanded to include new content franchises, profiles on dynamic women and female entrepreneurs, a sustainability hub, and more.
Can Wearing Bright Colors
Change Your Mood?
To find out, White + Warren Editorial Director Maria Ward spent a week in the season’s most feel-good shades.
Woman In Motion
Professional dancer Paige Fraser shares her story—and a few moves—in new knits that don’t skimp on groove or glamour.
Sweater Season
Providing a simple answer to fall’s what-to-wear question is a series of classic knits with a twist.
Celebrity Interviews
As a Vogue contributor and Over The Moon Editorial Director, Maria Ward frequently interviews Hollywood and real-life royalty alike.
26 Years, Two Weddings, One Couple
Exclusive: India Hicks and David Flint’s English nuptials were followed by an intimate island ceremony.
Eniko Parrish and Kevin Hart Are Married!
BTS at the Bride’s Fitting With Vera Wang
Exclusive: An inside look at Eniko Parrish’s fitting with Vera Wang.
SJP Remembers 10 Years of Met Galas
Sarah Jessica Parker has a long-standing history of championing the Met Gala dress code in show-stopping fashion.
Fashion and Beauty on Film
Catering to movie buffs, Maria Ward zooms in on scene-stealing looks on the silver screen.
The Best Movie Engagement Rings of All Time
From The Great Gatsby to Breakfast at Tiffany’s, say “I do” to memorable rings at the movies.
Our Favorite Lipstick Moments in Nineties Movie History
The decade’s most defining beauty signature is the picture-perfect pout.
Interior Design
Maria Ward has written many service pieces, from closet cleanses to curated spaces, spanning fashion, interiors, and transformative design.
The Ultimate 7-Step Closet Cleanse for the New Year
A Vogue writer learns to streamline her wardrobe—and her style.
6 Small Changes That Make a Big Difference in Your Home Decor
A new book reveals the smallest design elements have the potential to make a major impact.
Dreaming of a Vacation?
10 steps to transform your space into a boutique hotel. It’s almost better than being there.
Sustainability
At White + Warren, Ward played a pivotal role in developing all of the copy for the brand’s first-ever Sustainability Hub. Before this, Macy’s tapped Ward for its Sustainability Taskforce, where she was the lead copywriter, creating company messaging, customer-facing content, a sustainability glossary, and more.
White + Warren and The World
Learn more about the steps White + Warren is taking to reduce its environmental footprint.
Clean & Simple: Cashmere Care
How to extend the life of your knits, conserve natural resources, and keep textiles out of landfills.
Behind the Seams: Eco-Friendly Fabrics
We know you care about how your clothes are made, so we created a glossary that covers everything—from yarns and their certifications to our commitments to a sustainable future.
Vogue Culture Column
Maria Ward wrote a popular weekly column featuring little-known facts about celebrities and pop-culture phenomenons of the moment.
5 Things You Didn’t Know About Michelle Obama
Including Michelle and Barack Obama’s adorable meet-cute!
5 Things You Didn’t Know About Princess Diana
“The rest of the royals would never do that,” Diana’s former chef said of this decidedly down-to-earth habit.
5 Things You Didn’t Know About Audrey Hepburn
Can you guess who almost played Holly Golightly in Breakfast at Tiffany’s?
Bridal Reviews
Maria Ward has reviewed bridal collections for Vogue Runway, the CFDA, and Over The Moon.
Vera Wang
Vera Wang looked to the Ovation series Versailles, which follows Louis XIV and all his outlandish splendor, for inspiration.
Reem Acra
Reem Acra took her Spring collection to church, where her brides boogied down the aisle to Madonna’s “Like a Prayer.”
Monique Lhuillier
Monique Lhuillier stripped away the flounce of past seasons in favor of timeless simplicity.
Party Reports
As the formerVogue Parties Editor and current Vogue contributing editor, Maria Ward covers the social circuit around the clock.
All the Cool Kids Were at the Gossip Girl World Premiere
As for how late the revelry stretched into the night? That’s one secret we’ll never tell.
Broadway’s Brightest Partied Until Dawn at the Carlyle on Tonys Night
Everyone who is anyone on Broadway was there (including Andrew Lloyd Webber, who played the part of DJ for the evening).
Bulgari Hosts a Star-Studded Party at a Secret Location in New York
The top-secret soirée went down at the Cloisters with a surprise performance by Demi Lovato.
Caption Writing
Maria Ward’s caption writing gives chic new meaning to “short and sweet.”
VOGUE MAGAZINE
Kendall Jenner Turns Up the Contrast on This Season’s Neutral Look
The supermodel served up a sartorial loon in standing out from the crowd, as seen in the pages of the Vogue March issue.
The Definitive Sex and the City Guide to New York
On the 20th anniversary of the first episode, I couldn’t help but wonder: What’s left of Sex and the City’s glittering metropolis?
The 26 Best Wedding Dress Ideas From the Fall Runways
Designers sent out a number of options that could be ideal for taking down the aisle.
The Top Oscars After-Party Trends
The Academy Awards is one of those rare occasions that calls for a double feature on the fashion front.
Copywriting
Maria Ward wrote hundreds of product descriptions for the Vogue Shop—an e-commerce destination curated by Vogue editors—illustrating the Vogue voice and POV. Here are a few of her favorites.
Oscar Tiye Eva Mule
Between the rich satin and encrusted buckle, these mules are what we imagine a modern-day Marie Antoinette would step out in. Pick between lilac and rose.
Marni Fleece Wide Brim Hat
Top off your look with a floppy yet directional cap in fleece and patent leather. An adjustable strap makes for a perfect fit that can weather rain, wind, or shine.
Foundrae Strength Petite Champlevé Stationary Necklace
Featuring a round pendant with a strength motif, this medallion is welded with spiritual symbolism meant to empower and energize its wearer. Composed of 18-karat gold, Champlevé enamel, and diamonds for added good vibes and sparkle. Lucky talisman never looked so good.